Baby Dove - Poo Pooing Mum-Shame

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61% of mothers are mum-shamed.
Who better to stand up for a mother than her baby?

We created Baby Dove’s Poo Poo the Mum-Shame Nappies.
Via the Baby Dove website, mothers around the UK could print the shame they had received inside nappies,
and then let their baby do, what babies do best.