On October 4th 2021 the unthinkable happened…
Facebook, Instagram and Whatsapp crashed all over the world,
leaving people in the dark and unable to communicate.
In less than 6 hours after the crash, my Post Office ad was poking fun at the social media giants.
It was broadcast on all of ClearChannel mega-sites and the Post Office’s (working) social media.
Campaign named it the 2nd best press ad of the year.
Not bad for ‘snail mail’.
