Hellmann’s
Hellmann’s wanted to help reduce food waste.
After 50 years on Sesame Street, we enlisted the king of trash and mass educator Oscar The Grouch
to help us sort the edible from the terrible, and help turn people’s leftovers into delicious meals.
TV Ad
Oscar pops up out of random kitchen bins surprising people with an impromptu song about turning their leftovers into delicious culinary delights.
Song below.
People could even ask Oscar for recipe ideas via Alexa.
And he was even set to open his own restaurant using all the edible food people had thrown away.
The idea went all the way and almost ran, Sesame Street decided to pull out last minute because ‘mayo is a fatty food’.
WHAT A LOAD OF TRASH