Co-op Christmas - The Goodwill Stocking
For Christmas, we turned Co-op shopping bags into stockings, encouraging customers and colleagues
to fill them with Co-op Food and gift them to someone deserving in their community.
We spread Christmas joy far and wide,
amassing over 759k views and 1486 organic shares in just 2 weeks
Colleagues delivered Christmas to over 30,000 doorsteps nationwide.
We pretty much covered every season for the Co-op, including Halloween.
What other time of the year can you walk around your community knocking on doors,
getting treats from your neighbours, whilst dressed as a monster?
To celebrate, we turned all the Co-op stores around the UK into the Local Shop of Horrors,
enlisting the help of real life monsters to work in-store and help out in the community.
We even outlined the brand’s vision for the future.
We put common-unity back into the community and reappraised what it meant to be a pioneer.
